Lord Willy’s was created in New York City in 2005 by British expats, Mr. & Mrs. Wilcox with a very simple philosophy. "Classic English tailoring, with a playful twist".

Combinig the talents of Couture Fashion Designer (Mrs. Wilcox) and Advertising Creative Director (Mr. Wilcox) proved to be an instant success and almost immediately the store was named "Best store for Dandies" by New York Magazine. GQ magazine announced “New York’s newest outpost for British style” and included us in their GQ100 (best 100 men’s stores in America) along with Esquire magazine who also picked up the scent and named us No. 5 on their list of America’s best stores in their “Big Black Book”.

Fourteen years later, Lord Willy's is now “quietly” recognized the world over.

And not just by the press, but more importantly by discerning gentlemen that appreciate beautifully made, unique, contemporary tailored clothing and refreshingly personable service. “Cheers!"